Content Strategy
I firmly believe you can’t write good content without a strategy. Strategy comes first, always.
Strategy is the foundation for the story you tell. It’s everything—what you talk about, where you talk about it, when, and how. It’s the first step in any type of content creation work I do, and it’s why I call myself a Storytelling Strategist.
And once you have that in place, your messaging becomes stronger. You resonate with your audience. Your content converts and you achieve your goals.
Maybe you need a style guide to make your communications consistent. Or, maybe it’s a content audit to discover your opportunities. Maybe you don’t have key messaging in place and need to know what you should talk about to cut through the noise.
When you work with me, you’re working with a writer and a strategist. I use a whole-brain approach to content marketing, leveraging consumer insights, actionable data, and knowledge about the unique customer journey to craft a multilayered, effective story.
A content strategy proves its value time and time again.
Here’s how I can help.
Content Strategy
A robust content strategy will inform your communications across your channels, making it easier to share, sell, and connect. Your content strategy will be tailored to your brand’s goals, identity, voice, and tone. Your communications will be unified, and you’ll know what to talk about and when and where to talk about it.
No more worrying, “Should we include this in an email or as a blog post?” No more wondering, “What do our customers care about?” No more wishing, “If only our messaging was more clear.” Your content strategy will guide all of your content marketing efforts with less stress and more clarity.
Social Media Strategy
With innovative new channels and a ton of best practices, social media is an ever-evolving landscape and the perfect place for content marketers to play—but you have to have a game plan in order to be successful.
I’ll create your social media strategy that will clarify what your key messaging is, what types of content belong on which channels, and how each channel can help you achieve your goals. You’ll also get a one- to three-month editorial calendar to guide your communications with your new strategy.
Mix and Match
Already have a defined content strategy, and need to add to it with one or more pieces? The Mix and Match package is perfect for brands who need a style guide, an editorial calendar, a channel strategy, or advice on key messaging areas.
Choose from:
Content Audit / Competitive Audit / Messaging / Channel Strategy / Style Guide / Editorial Calendar / Governance Guides
