About
I’ve been training for a writing career since I was five, when I crafted fiction stories about magical Lego worlds instead of playing outside. At age nine, I founded a school poetry club, where four friends and I would circle around the blacktop and read poems about recess.
The critics (my parents) raved my work was "ahead of its time" and "subtly existential.”
Five-year-old me would love to see me now: a storyteller for world-class brands, mainly in SaaS, CPG, wellness, and fintech.
Over the past decade, I’ve partnered with companies like Hyatt, Inspirato, 86 Repairs, Wonderlic, and the Illinois Office of Tourism to tell their stories using artful language that makes a big impact.
My content marketing philosophy is built on creating authentic connections through words and fostering the optimal user experience. I get customers the information they need to know, at the right time, on the right channels. Each project I deliver is grounded in strategy.
Mission & Values
My values are the driver for everything I do. I partner with soul-driven brands and entrepreneurs who say the same through diversity, inclusion, social justice, and accessibility.
When you work with me, 3% of each project rate is donated to To Write Love On Her Arms, a nonprofit movement dedicated to hope and help for people struggling with depression, addiction, self-injury, and suicide.
You’ll be investing in authentic content and a better world; a win-win.
“Sarah helped establish many of the writing standards we still use today. In addition to conducting keyword and local market research, she takes the time to truly understand the property, and then tailor a unique story for each hotel. Balancing the brand tone with the key points that make each location unique, Sarah always crafts outstanding content.”
Daniel McRae, Director of Digital Content at Hyatt Hotels Corporation
Beyond the Portfolio
I’m an extroverted-introvert, a Highly Sensitive Person, and an INFJ (just 2% of the population is with me!).
I’ve been to 500+ concerts and interviewed Andrew Bird, Iron & Wine, Thao, and Tennis.
I’m an artist who loves working with charcoal and oil paint.
The key to my heart? Through a playlist. I write a newsletter that’s all about them.
I’m spiritual and into all things tarot, meditation, and Eastern philosophies.
I will stop and pet your French bulldog.