Create a website that doesn’t sound like everyone else.
Through the Website Mirror approach, I have helped over 100 solopreneurs and small marketing teams write a website that reflects their authenticity and impact.
So you tried to write your website…
But when you care so much about your business, you’re too close to it, keeping you from sharing your story in a way that resonates.
Enter asking ChatGPT to write it for you or drafting bland copy.
The Website Mirror
The Website Mirror
Your website should mirror you…
Everyone promises “clear copy”…but what about words your customers can see themselves in?
Unlike other copywriters who use templated web pages, I intentionally craft the copy and flow of each page with user experience and customer psychology in mind.
The Website Mirror begins with a 1:1 interview for up to 5 pages of clear, compelling website content in just 5 to 10 days.
In our initial strategy session, I ask journalistic brand strategy questions to unpack in-the-moment business signals and insights.
This intentional process empowers us to peel back the layers and uncover what differentiates you from the generic websites flooding the market, leading to words your customers will resonate with.
Does this sound familiar?
You know what you offer, but you have no idea how to talk about it.
You put time and energy into your website, but the content is generic and doesn’t convert.
You have a successful business, but your website doesn’t reflect its evolution.
“Working with Sarah Brooks on my website copy was a game-changer. Before the relaunch, my website felt flat. After Sarah worked her magic, everything changed. The new copy feels like me — clear, confident, and compelling. I’ve had more inquiries, more meaningful conversations, and clients have actually told me they reached out because the site ‘just spoke to them.’ Sarah has a rare gift for translating vision into words that resonate, and I couldn’t be happier with the results. Hiring Sarah was one of the best decisions I’ve made for my business.”
Alex Ruggieri, Commercial Real Estate Consultant and Broker
What do you see when you look in the mirror?
For many of us, our first reaction isn’t WOW, I LOOK GOOD!
(Unless you’re Ron Burgundy.)
Instead, we fixate on our self-perceived flaws.
That giant pimple that could be seen from outer space.
The nose we wanted to change as a teenager.
The dark circles from taking care of kiddos.
We can’t see ourselves clearly because all this distracting gobbledygook gets in the way.
What if I told you the same exact thing happens when you try to talk about your business online?
The idea of a great DIY website is a myth.
Cost savings get traded in for a host of headaches, thanks to our very human biases and limiting beliefs:
Maybe you have no idea how to uncomplicate your messaging and simplify it for customers.
Maybe you’ve spent hours staring at a blank page, cursing the day you decided to do this yourself.
Maybe you asked ChatGPT or Claude for an assist, only to get watered-down talking points that sound like everyone else.
Maybe in your attempt to establish expertise, you wrote enough for an entire dissertation called Every Accomplishment Including That Time I Played Tuba in High School Band.
You’re great at what you do…
But your website doesn't reflect what makes you you. And it's hurting your ability to reach your goals.
So, why spend hours doing a thing you don’t even like?
As your website partner, I’ll be your “mirror,” helping you see what’s really there and reflect it to your audience with ease. Just an hour of your time leads to a resonant sales page or up to 5 pages of website content.
The result is a big sigh of relief.
The website resonates with your customers. It answers their pain points. It demonstrates your impact. It stands out from the generic. And best of all, it sounds like you, without any of the distracting gobbledygook.
Let’s put your impact on display.
“Sarah worked with me to rewrite my website to better communicate my offerings and get results. I adored the process. Not only did she masterfully rewrite my pages, she helped to articulate what I do clearly and in my voice. Sarah has also helped communicate with my web people to make sure that the copy will be reflected well visually. I've referred her to friends and look forward to working with her again.”
Ellen Rogin, Money Expert and NY Times Best-Selling Author
Here’s why most DIY projects fail…
You’re too close to your expertise. Your emotions, knowledge, and history surrounding your business cause you to freeze or write hundreds of words that no one will read.
You’re not a writer. It's so difficult to distill your offerings into a unique POV. So you end up with bland content that sounds like everyone else, because it tries to appeal to everyone.
You don’t have time. It takes focus and dedication to create an attention-grabbing website narrative. Yet competing business priorities keep you from actually writing your website.
“As a writer myself, I was nervous to hire a copywriter, but knew I needed a partner that was an expert at writing for websites specifically. Sarah took all the massive amounts of copy that I had written and created cohesive, thoughtful web pages that captured both my writing style and the essence of the emergent, hard-to-articulate ideas I had been struggling with. She truly has a gift for creating a safe space, and helped me feel comfortable sharing my own story.”
Rebecca Magee, Founder of Sister Seasons
With the Website Mirror, you get:
One-hour strategy session:
Uncomplicate the complicated to see yourself and your offerings more clearly, so you can reach your ideal customers with less friction.
Strategy session transcript:
For content that’s inspired, not forced, ideate with insights that stem from your authentic voice.
Back-and-forth edits:
Don’t settle for “good enough” websites. Make your copy sound and feel like you, while building resonance with your audience.
Resonant website content:
Win more ideal business with a sales page or website that doesn’t sound like everyone else.
One consulting session:
Continue the momentum by connecting your website to other messaging touchpoints.
Words that sound like you.
"As an agency owner, I've worked with Sarah on the website copy for multiple clients, including several personal brand websites. She has an almost mystical ability to capture the client's voice and intent and align the copy with their business goals. When clients see the final product, they are always enthusiastic about how much it sounds like them, only better. Sarah's process is finely tuned and effortless for the client and me, the agency owner. She never misses a deadline, is incredibly fun to work with, and is extremely reliable. She has my highest recommendation as a strategist, a copywriter, and a human being.”
Tracy Samantha Schmidt, Founder, The PR Accelerator
Here’s how we’ll put your best website forward:
#1 PLAN
Let’s simplify your message and connect the dots between what you do, who you are, and how you’ll stand out.
In a 1-hour strategy session, I’ll ask brand strategy and business identity questions to inform your website in your authentic voice, leading us to a clear understanding of how to position your business in the marketplace.
#2 WRITE
Stop letting time, creative blocks, or lack of clarity get in the way of creating a website that sounds unlike anyone else.
I’ll provide the first draft of your sales page or up to 5 website pages (Home, About, Services, Wild Card, and Contact) in just 5 to 10 business days.
#3 EDIT
Bring your website to its most resonant state through collaborative, living, breathing edits.
We’ll make up to 2 rounds of back-and-forth edits, leading to a comprehensive website narrative that feels authentic to your brand and compelling to your customers.
#4 DEVELOP
Seamlessly transition website content to a web designer (or yourself!) to execute the vision.
I’ll connect you with a trusted Website Mirror design partner to design your site and can even share a low-fidelity Figma wireframe to inform visual components.
We’ll wrap with a 45-minute content consulting session following project approval, giving you a refined website plan and the guidance to keep building on your website content strategy as your business evolves.
Meet Your Website Partner (Howdy!)
Hi, I’m Sarah! I help solopreneurs and small marketing teams write their website in 5 to 10 days without the frustration of DIY attempts that lead to bland copy visitors scan and abandon.
In writing more than 100 websites for companies like Hyatt and solos across industries, I’ve noticed a common thread: It’s SO hard to talk about your own business.
DIY websites have an initial appeal: cost savings and being close to the brand.
But this creates a host of issues because of your very human bias around yourself and your work: generic content, lack of conversions, major time sucks, and creative blocks all leave you cursing the day you decided to write your own website.
So I developed a framework to change that.
After a one-hour interview, I create compelling website content that resonates with your customers and defines your offerings in your authentic voice.
“I'm so glad I trusted Sarah with the copywriting of my website. She was able to make my rough copy and concepts a more seamless and captivating message. Sarah is a great coach and collaborator and has the expertise to guide the project in a way that considers the user experience, building brand sentiment. I plan to work with her more on future projects.”
Sandy Thinnes, Founder of Sandy Thinnes Beauty Flow
FAQs
-
A resonant website that makes an epic digital first impression and does the selling for you. Choose between a sales page or up to 5 pages.
-
Your total time commitment is 1 hour, no prep required. (Seriously!) You get your website content between 5 to 10 business days depending on number of pages. From start to finish, the whole process can take anywhere from one week to one month.
-
A great website creates a feedback loop. Customers resonate with your approach, your talking points reflect the new website, you sell with more confidence, more customers convert. Most Website Mirror clients end up seeing results within the first month of launch. (For more info on results, scroll up to Alex’s testimonial!)
-
Solopreneurs: freelancers, coaches, mental health professionals, consultants, and all other biz owners. Small marketing teams.
-
No, this offer only includes copywriting. I can connect you with the Website Mirror partners, a list of website designers I trust at various price points. I can also provide them with a low-fidelity Figma wireframe.
-
The Website Mirror costs between $1,500 for sales pages and $3,750 for 5-page websites.
I offer dynamic pricing, so more pages means more savings.
-
Sure do! Add on any of the following to the package: LinkedIn bio, speaker one-sheet, low-fidelity Figma wireframe, and consulting sessions.
-
This offer is for solos and small marketing teams because it’s a relational 1:1 process. Agencies and corporations often need to bring more key players into the room, and this would muddle my process.